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As Apple prepares for WWDC 2024, it must catch up to competitors like Microsoft and Google who have incorporated significant generative AI features into their products and services. The M4 iPad Pro’s true potential will be realized with AI advancements, and Apple must demonstrate its hardware advancements are crucial for the next generation of digital experiences. To do so, Apple needs a robust strategy for integrating gen AI across its devices and providing robust APIs for natural language understanding and computer vision tasks.