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The article discusses the growing importance of Artificial Intelligence (AI) in the maritime industry, particularly in efforts to make shipping more flexible, efficient, and eco-friendly. The upcoming SMM 2024 trade fair in Hamburg will feature an AI CENTER where innovative start-ups will showcase their solutions. The event will also focus on the maritime energy transition and digital transformation. The use of digital tools, Big Data, and IoT technology can significantly improve the operational efficiency of ships and meet regulatory requirements. The Digital Route & Maritime Future Summit will showcase a wide range of innovative digital products and services for the industry.