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NielsenIQ has integrated their groundbreaking GenAI-driven tool, ‘NIQ Ask Arthur’, into their data visualization solution, NIQ Discover. This tool offers AI-guided global search and personalized recommendations, streamlining data analysis and facilitating informed decision-making. With conversational AI features, ‘NIQ Ask Arthur’ empowers users to delve deeper into datasets, revolutionizing data-driven choices and showcasing NielsenIQ’s commitment to cutting-edge analytics.