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The article discusses the importance of data centers in modern enterprises and how they play a crucial role in supporting various applications and digital services. It also highlights the need for scalable and modern workloads driven by new technologies such as AI, IoT, and Edge computing. The International Energy Agency predicts a significant increase in data center energy consumption due to the growing demand for digitalization, AI, and blockchain. The article suggests that colocation, an accessible, scalable, and cost-efficient solution, can help companies gain a competitive advantage in today’s fast-paced markets.