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Natural language processing is a powerful tool that allows for the quick analysis of structured and unstructured data sets, making it useful for applications such as claims processing and customer support. It utilizes techniques like part-of-speech tagging and self-attention mechanisms to achieve efficient and accurate language modeling. NLP-based chatbots are also beneficial for businesses, allowing for fast and on-demand responses to customer inquiries. By leveraging sentiment analysis, companies can create more user-centered campaigns for better marketing strategies.