This article discusses the growing importance of customer relationship management (CRM) in the age of information technology. With the use of big data, mobile devices, social media, Internet of Things, Artificial Intelligence, and Cloud computing, companies can improve their services and interactions with customers. However, it is still unclear if this strategy will lead to positive feedback from customers and better performance for companies. This Special Issue focuses on CRM in electronic commerce and aims to provide solutions for researchers and practitioners.
