U.s. Firms Start Aiming Genai At Business Challenges

The 2023 ISG Provider Lens™ Analytics Services report for the U.S. highlights the growing importance of generative AI (GenAI) in data-driven decision-making for enterprises. Companies are investing in GenAI to enhance their existing analytics investments and generate more value from their data. The report also emphasizes the need for strong data governance capabilities to ensure trustworthy and relevant results.