Technology is revolutionizing the fast fashion industry, with AI-driven trend analysis, personalised shopping experiences, supply-chain optimisation, sustainable practices, virtual fashion design, and data analysis all playing a role. AI technologies such as Machine Learning and Natural Language Processing are being used to analyse large datasets to predict upcoming trends and provide insights to designers. Personalised shopping experiences are created by analysing data about purchase history, browsing behaviour, and more. Supply-chain optimisation is enabled by data analytics to inform decisions on inventory management. Technology is also helping research innovative fabrics, track materials from source to disposal, reduce waste through 3D virtual sampling, and minimise energy use and carbon emissions. Finally, 3D design tools and VR platforms are allowing designers to visualise their creative visions virtually and collaborate remotely.
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