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2023 has been a difficult year for agrifoodtech startups, with high interest rates, inflation, fundraising challenges, banking scares, and souring investor sentiment. Investors noted the exit of ‘tourist capital’ from the sector, more realistic valuations, and a renewed focus on profitable business models. Beyond Meat has been particularly affected, with sales continuing to decline, gross margins in negative territory, and debts of $1.1 billion. This article highlights some of the key areas to watch in 2024, from designer probiotics to livestock methane reduction.