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In 2023, the development of Artificial Intelligence (AI) engines and models saw a shift from traditional predictive and reactive AI to new strains of generative intelligence. As we move towards 2024, many agree that the Large Language Model (LLM) technologies that gave generative AI its apparent breadth will give way to the use of industry-, task- and role-specific language models that are sharper, more functional and easier to put data guardrails around. Technology will be tuned, trimmed, tailored and tooled-up to meet the needs of the ever-evolving AI landscape.