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This article explores innovative strategies and cutting-edge technologies that can be used to enhance the customer experience in the payments industry. It discusses how AI and machine learning algorithms can be used to streamline onboarding processes, how tokenization can be used to enhance security and reduce friction during the payment phase, and how blockchain technology can be used to create an immutable ledger of transactions. It also discusses how biometric authentication methods can be used to add layers of security and how AI-driven customer support can be used to enhance the customer journey.