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The gaming industry has seen a remarkable transformation over the past few decades, with the strategies employed in marketing within this realm also seeing significant evolution. This article delves into the intersection of gaming and marketing, highlighting the innovative approaches that have redefined how games are promoted and experienced. Social media and online platforms have revolutionized how games are marketed, with companies leveraging digital platforms to launch interactive campaigns, such as in-game events and competitions, to engage with players. Additionally, the article examines specific case studies to showcase how creative and interactive campaigns can capture the attention of a global audience.