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Michael Eslamboli, founder and CEO of Topco Marketing, an agency specializing in digital marketing and reputation management, explains how the digital landscape has changed and how online reputation management has become a strategic imperative for individuals and businesses. He explains how social media has transformed reputation management into a real-time, two-way dialogue, how online reviews have become digital currency, and how the speed of information transmission has necessitated rapid response and crisis management. AI and machine learning are the most powerful tools available to counteract and stay ahead of the speed of information.