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AI promises greater product development efficiency and faster time to market. The release of ChatGPT has sparked a boom in interest and deep learning has been used to outperform other methods and even surpass human intelligence. Most research labs are currently exploring how to solve materials, turbulence, chemical, or other physically intractable problems with AI. The biggest challenge they must overcome is collecting and using test data. Forrester survey of engineering leaders found that 71% need to find ways to speed product development to stay competitive, and the majority (67%) feel pressure to adopt AI.