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nurture.farm is an agri-tech open phygital platform that provides holistic solutions to the challenges faced by farmers in India. It offers digital platforms, e-commerce marketplaces, advisory services, and financial solutions to make agriculture sustainable, resilient and profitable for generations to come. The platform has onboarded over 2.60 million farmers and expanded its B2B e-commerce marketplace across 14 states. It plans to leverage cutting-edge technologies such as AI, IoT, and satellite imaging to advance the cause of sustainable farming practices.