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Argility Technology Group, a Digicloud Africa Google Cloud partner, is helping local retailers transform their operations, grow margins and become more competitive using solutions built on the Google Cloud. Argility CTO Marko Salic explains that advanced digital technologies are key to enabling large retailers to overcome today’s top challenges. Argility has built software and technology to transform business and increase margins, such as the AI-powered pricing, inventory, customer and sales analytics platform PredictRetail. This platform uses historical sales data and competitor prices to analyse price elasticity of demand and determine optimal pricing strategies.