Nocnoc More Than Doubles Sales Using Machine Learning On Aws

NocNoc, a subsidiary of Thailand’s largest industrial conglomerate Siam Cement Group (SCG) and ThaiBev, has more than doubled its sales within a year with personalized shopping services built using AWS machine learning (ML) technology. With the world’s most comprehensive and broadly adopted cloud, NocNoc has developed an online marketplace for more than 16 million users that makes renovations and shopping for homeware easier by connecting consumers with a network of suppliers, contractors, and industry experts. NocNoc’s personalized shopping service has increased conversion rates by up to 58%. On AWS, NocNoc has built a better understanding of customers and products using data-driven insights to help Thais improve their homes.