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As the world focuses more on ESG initiatives, IT departments are actively driving sustainability efforts. According to research, 93% of IT decision makers consider a supplier’s ESG programme when making IT purchasing decisions. Sustainable data storage solutions are designed to minimise energy consumption by using advanced hardware technologies, such as solid-state drives (SSDs) and energy-efficient processors. Virtualisation technologies and cloud computing also play a role in sustainable data storage, allowing organisations to consolidate physical servers into virtual machines and scale their storage on-demand.