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Microsoft, Adobe, and other big names have pledged to add metadata to their AI-generated images so that future compatible apps will flag them up as machine-made using a special symbol, the “icon of transparency” which depicts the lower case letters “cr” inside a speech-mark like bubble. This symbol was created by the Coalition for Content Provenance and Authenticity (C2PA) and can be used for any picture, not just AI-generated ones. The goal is to provide a way for people to see if a picture was model or human-made and how.