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e& today announced the launch of ‘EASE’ (Etisalat by e& Autonomous Store Experience), the world’s first autonomous telecom store powered by AI utilising ground-breaking technologies to empower customers to seamlessly purchase etisalat by e& products and services. The store combines Artificial Intelligence (AI), machine learning, facial recognition, smart gates, robotics, smart-shelves and smart dispensing machines to create a seamless customer journey. Shoppers enjoy a quicker and more convenient shopping journey with zero waiting time, contributing to an improved overall customer experience.