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After taking a break, the author returned to find their inbox flooded with news about AI tools, issues, missteps and adventures. One of the most prominent topics was the investment in having AI chatbots pretend to be someone else. Meta, a tech giant, has created AI characters based on real-life celebrities, athletes and artists, including Snoop Dogg, Kylie Jenner, Tom Brady, Naomi Osaka, Paris Hilton and Jane Austen. These characters are meant to help people have fun, learn, talk recipes and pass the time. Meta is in a land grab with other AI juggernauts, such as OpenAI’s ChatGPT, Microsoft’s Bing and Google’s Bard, as widespread acceptance of their products could significantly increase engagement and thus, advertising revenue.