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Virgin Pulse, a global digital-first health, wellbeing, and navigation company, has announced a long-term strategic initiative with Amazon Web Services (AWS) to support the innovation, growth, and performance of its health and wellbeing platform. Leveraging AWS’s cloud capabilities, including generative AI, machine learning, and analytics, Virgin Pulse is tapping into services like Amazon Bedrock, AWS Lambda, Amazon Personalize, and AWS Glue to deliver an innovative roadmap and enable advanced personalization across its Homebase for Health® platform.