Brokers, agents and other industry players are leveraging the ChatGPT buzz to launch their own AI tools. These tools can help agents answer questions about the market, craft listing descriptions and create social media posts. We tested two AI-powered tools, ChatGPT and Saleswise, to generate a listing description for a luxury mansion in Malibu. While ChatGPT can be a starting point, it requires some heavy lifting from users. Saleswise is more user-friendly and produces a less robotic output, though it is heavy on adjectives.
