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The South Africa ICT market is expected to reach US$ 22.2 billion by 2030, with an annual growth rate of more than 5%. Businesses and government institutions in South Africa are investing in digital transformation efforts to improve efficiency, productivity, and customer service. The adoption of cloud computing, big data analytics, and IoT (Internet of Things) technologies are examples of this. The rise of online retail and e-commerce platforms is driving up demand for ICT solutions in areas such as online payments, digital marketing, logistics, and customer relationship management. Leading players adopt various strategies in order to reinforce their market share and gain a competitive edge over other competitors in the market.