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AI and ML technologies have revolutionized UX design, making it more data driven and user centric. AI-powered analytics and data-collection tools enable UX designers to access valuable user data on a large scale, leading to better informed design decisions. AI-powered intelligent assistants, such as Siri, and voice interactions have also enhanced user experience, making it more user friendly and accessible. AI and ML algorithms are now used by many platforms and services, such as Amazon and YouTube, to create personalized, engaging user experiences.