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Deepfakes are a type of synthetic media that use Artificial Intelligence (AI) to create realistic images, videos, or audio recordings that are not real. This technology has become increasingly accessible and can be used to dupe people into believing what they are watching is real. Deepfakes rely on machine learning algorithms, specifically deep neural networks, to analyse and manipulate existing images, videos, or audio recordings. This article explores the impact of deepfakes on society, investigations, and disputes, and examines how the prevailing trust in what people see or hear can be exploited.