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Conversational AI is revolutionizing customer experience (CX) by enabling a fluid, engaging experience known as “conversational CX”. It combines technologies such as natural language processing (NLP), AI, machine learning (ML), deep learning, and contextual awareness to deliver customer support and outreach via various channels. Adopting conversational AI can result in improved customer service experience, cost savings, and increased customer loyalty. Use cases for conversational AI can be found across industries, such as in member rewards programs and proactive communication.