AI is becoming increasingly popular in businesses and organisations, with OpenAI’s Chat Generative Pre-trained Transformer (ChatGPT) leading the charge. Business leaders are now asking how, when and where AI can be incorporated into their operations. Contact centres are a great place to start, as chatbot technology has been used for a decade. However, these chatbots can be limited in their capabilities and can lead to a negative customer experience. Virtual assistants powered by AI can provide a more effective solution, as they can understand natural language and provide more accurate responses.
