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Saudi Arabia’s hospitality sector is gearing up to attract an influx of tech-savvy regional and global tourists by investing heavily in new technology, such as AI, IoT, big data and robotics. This investment is expected to revolutionise the Kingdom’s hotel landscape by offering personalised guest-experiences, maximising revenue and ensuring operational and energy efficiency. The Hotel & Hospitality Expo and its three-day conference, the Hospitality Leaders’ Summit, will be held in Riyadh from September 10 to 12, and will showcase the latest technological advancements disrupting the country’s hotel sector.