Communications Industry Leans On Ai For Driving Revenue

Artificial Intelligence (AI) and operational machine learning are set to revolutionize the USD 8-billion Indian digital advertising industry, according to industry experts. Google recently announced campaign workflows for advertisers and businesses, and auto-generation of advertisements using Learning Language Models (LLM) and generative AI on Google Ads. Moloco works with gaming companies, streaming apps, and e-commerce players to monetise their platforms and for better revenue returns. AI and machine learning use cases are likely to have a major impact on the Indian digital advertising industry.