Retailers are increasingly focused on delivering a differentiated customer experience to remain competitive. To do this, they are leveraging advanced technologies such as Artificial Intelligence (AI), Augmented Reality (AR), and Virtual Reality (VR). Examples of customer-facing solutions include virtual try-on, which allows shoppers to upload a photo of themselves or select from virtual models, and shopping without checkout, which uses computer vision, sensor fusion, and deep learning to enable customers to shop without having to wait in line.
