Social Media Analytics Market To Hit $43.25 Billion By 2030: Grand View Research, Inc.

The global social media analytics market size is expected to reach USD 43.25 billion by 2030, expanding at 27.1% CAGR from 2023 to 2030. The market for social media analytics is expanding owing to the rising usage of social media platforms for online shopping, brand marketing, and eCommerce, as well as growing awareness of market trends and competition strength. Predictive analytics, artificial intelligence, and machine learning are increasingly used to identify trends in social media data and enhance customer experience. North America dominated the social media analytics industry with a revenue share of 33.0% in 2022.