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Meesho, an e-commerce platform, has entered into a one-year memorandum of understanding (MoU) with the Vision & AI Lab (VAL) of the Indian Institute of Science (IISc) to propel research in generative AI and drive technological advancements in the e-commerce industry. The 60-member data science team of Meesho is actively exploring the use of generative AI in different areas such as recommendation systems. The research efforts will also aim to assist Meesho in creating solutions that enhance the e-commerce experience for its users.