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In the age of digitalization, organizations are building next-gen use cases that are helping them either do what they are doing today more effectively or unlock new opportunities altogether. To generate the correct data across Industry 4.0, companies must deploy a hybrid stack of technologies, including operational technologies such as Barcoding, RFID, IoT, and BLE. Refined and relevant data must be available to the appropriate business functions at the right time in order to make sense of the data collected and navigate through changing consumer behaviour, operational complexities, new business opportunities, and competition.