Amazon Web Services is investing $100 million to set up the AWS Generative AI Innovation Center to help customers develop and deploy new kinds of artificial intelligence products. The center will link customers with company experts in AI and machine learning to help them build customized applications using the new technology. Highspot Inc. and Twilio Inc. will be early users of the innovation center. The goal is to help sell more cloud services and convince clients to turn to AWS as they build new generative AI applications. Amazon has denied its generative AI tools were rushed or incomplete and said the technology is ready for customers to test and provide feedback.
