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Prime Day is Amazon’s largest retail event, often thought as bigger than Cyber Monday and Black Friday combined. This year, it will run from July 11th-12th, and shoppers can expect great deals on Amazon devices, furniture, and more. However, hackers are also ready to take advantage of the online shopping scams potential of Prime Day. Bolster Research analyzed hundreds of millions of web pages and tracked the number of new phishing and fraudulent sites using the Amazon brand and logos. By studying the trends and online shopping scams utilized on previous Amazon Prime Days, shoppers and businesses can better protect themselves from fraudsters online leading up to Prime Day 2023.