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Verizon Communications Inc (Verizon) is leveraging generative AI to gain a competitive advantage in the industry. This shift has enabled notable applications in sales and marketing, such as lead scoring, personalization, and recommendations, all aimed at boosting sales performance. The global AI in the telecommunications market is projected to expand significantly, reaching a size of $14.99 billion by 2027 with a compound annual growth rate (CAGR) of 42.6% expected during the period from 2021 to 2027.