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Zomato, a Gurgaon-based food and grocery delivery platform, has started experimenting with generative artificial intelligence (AI) to improve customer experience. The company is planning to hire engineers for machine learning, data science, and natural language processing roles to build AI-based products. AI tools will be integrated into various customer interfacing features such as search and notifications, in addition to backend tools such as product photography, customer support, etc. for both Zomato and Blinkit.