Jason Zintak On How Ai Makes Sales Smarter And Measurable

In this episode of GTM Innovators, Mike Weir, Chief Revenue Officer of G2, sits down with Jason Zintak, CEO of 6sense, to discuss how sales and marketing teams can use technology, data, and machine learning to make their go-to-market (GTM) strategy more targeted and efficient. Jason emphasizes the importance of sales and marketing teams operating from a mutual playbook and how data lies at the core of this initiative. He also talks about how technology can create alignment by tracking success metrics and helping businesses understand the impact of their sales and marketing efforts.