Artificial Intelligence (AI) is transforming the way businesses approach marketing, offering a range of capabilities that can help them reach and engage with their target audiences more effectively. AI can assist in the proliferation of information and data sources, the enhancement of software’s data management skills, and the development of complicated and advanced algorithms. AI-powered chatbots can employ natural language processing (NLP) to interpret and reply to client enquiries and complaints, and AI can also assist marketers in creating more personalised experiences for their customers.
