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As the world becomes increasingly digital, companies are looking for innovative ways to improve customer experience. Recent developments in AI have provided some groundbreaking opportunities, such as generative AI models like GPT-3.5. This advanced AI language model is best in class in various natural language processing tasks, such as text summarization, translation, question-answering and creative content generation. This article explores the differences between deterministic and generative AI models, and how companies can begin their journey with this emerging technology.