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Generative AI is a branch of artificial intelligence that has seen significant advancements in recent years. It refers to the use of machine learning algorithms to generate new, original content based on existing data. Generative AI has the potential to revolutionise industries, spark innovation, and shape the future of business. It has evolved from simple rule-based algorithms to sophisticated neural networks and has found applications in various fields, such as the art industry and the gaming industry. While this space holds tremendous potential, it also comes with its own set of challenges, such as ethical implications.