Hey Apple, Where Are Your Chatbots?

Apple Inc. has been absent from the race to deploy advanced chatbots like ChatGPT, while rivals like Microsoft Corp., Alphabet Inc., and Amazon.com Inc. blaze ahead. Apple’s Siri voice assistant, which uses speech recognition and machine learning to understand requests, was released 12 years ago. However, the large-language model technology that powers OpenAI’s ChatGPT is different to what Apple offers today. When asked to provide a recipe for chocolate cupcakes, Siri provided three links from a Google search, while ChatGPT provided a detailed reply with ingredients, portions, and methods. Microsoft and Alphabet’s Google have since released their own versions of the technology, sparking a race to bring their own competing versions to market.