Digital technology is transforming the banking industry, offering banks more flexibility and convenience than ever before. Banks have large, complex operations and making changes in legacy systems and processes can be costly and time-consuming. Therefore, many banks may prefer to stick with existing processes rather than risk failure and disruption. Additionally, banks are highly regulated entities, hence certain processes could be manual to protect consumers interest at the expense of a seamless experience. By analysing customer data, banks can identify areas where they can improve the customer experience and ensure that they are providing the best possible service to their customers.
