Microsoft has announced that Bing has surpassed 100 million daily active users (DAUs) for the first time, with its new AI chatbot driving unprecedented interest in the platform. A third of the platform’s current monthly users are new, and the company has credited its new technology for improving the overall Bing search experience. 45 million ‘chats’ have been conducted in the past month, with users prompting the model with natural language questions and receiving tailored responses. Each user interaction trains the model to provide more helpful answers in future, which is beneficial for Microsoft’s wider AI efforts. The model is also capable of generating ‘new’ written content such as blog posts, poetry, or email copy.
