Dentsu Agrees To Acquire Tag To Grow Creative Production And Customer Transformation & Technology Capabilities

Dentsu Group Inc. has announced the acquisition of Tag Worldwide Holdings Ltd, a global omnichannel digital marketing production company. This acquisition will enable Dentsu to offer integrated solutions at the intersection of marketing, technology and consulting, creating high quality content at speed and scale, a personalization engine for CXM, and power to media DCO. The acquisition will increase Dentsu’s Customer Transformation and Technology net revenues to 34% for FY2022.