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Behavior Analytics (BA) is a widely used technique that helps organizations gain insights into various behavioral patterns to make data-driven decisions. This article explains how BA is used in cybersecurity, and the actions it involves, as well as popular BA tools and their key benefits. BA can help organizations identify unusual patterns that deviate from regular patterns or usage that indicate malicious activities, such as data exfiltration activities, potential distributed denial-of-service (DDoS) attacks, and insider threat behaviors. It can be used on every connected component of an organization, including users, entities, and applications.