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Samsung has introduced Galaxy AI, a new smartphone with innovative AI capabilities, but Apple has surprised the market with a privacy and security advantage that could sway millions of Samsung users to switch to iPhone. This has changed the game for smartphone AI, with Google’s challenge being its reputation for security and privacy. Samsung’s “hybrid AI” concept, which processes sensitive data on-device, seemed to be a potential competitor to Apple’s on-device AI, but Apple’s recent move has shifted the focus to a head-to-head battle between the two companies.